Inventory showcase

Brides Decide Before They Ever Call You

She has been looking for weeks — at 11pm, on her phone, from bed. If she cannot see what you carry, she is looking at gowns from the shop that let her. Put your actual collection where she is already searching.

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Willow & Lace Bridal · Our Collection
A boutique inventory showcase with curated collection tiles for bridal gowns, veils and accessories
The same showcase on a phone, open on a gown with an add-to-favorites button and a book-an-appointment button

On your site

Your Website Can Finally Show What Is on the Rack

Most boutique websites have beautiful photos of the shop and nothing a bride can actually browse. Adding gowns means emailing whoever built the site, waiting, and paying — and it is out of date the week you sell one.

Your collection now appears on your own page, under your own header and navigation, and keeps itself current. Setup is a single block you paste once — most website builders have a place made for exactly this, and it is a five-minute job for whoever looks after your site.

  • Brides never leave your site, so the visit stays yours
  • Put a single collection on its own page — a sample-sale page shows only sample-sale gowns
  • No website at all? Share the link on Instagram or in an email instead
  • Nothing to maintain — it follows your stock on its own
Willow & Lace Bridal · Our Collection
A boutique's own website with its collection embedded directly in the page, under the site's own header and navigation

Every gown, its own page

She Keeps Thinking About One Dress

Every item in your inventory gets a short link you can text or email — she lands straight on that gown, not on a catalog she has to search. Perfect for the follow-up after an appointment: the dress she keeps thinking about, one tap away.

On the gown page she can save it to her favorites and book an appointment without hunting for your calendar. Favorites she picks at home merge with the ones your stylist saved in store, so the gowns are pulled before she arrives.

  • A short, clean link per gown — good for texts, emails and social bios
  • Book an appointment straight from the gown she is looking at
  • Favorites merge with the ones your stylist picked in store
  • Optionally let her email you about a specific gown
Willow & Lace Bridal · Seraphina
A gown page in the showcase showing the designer, the sizes and colors available in store, and buttons to save it or book an appointment

One source of truth

It Is Your Real Inventory, Not a Copy of It

The showcase reads the same inventory your team works in every day. Receive a new gown and it appears. Sell the last one and it stops being advertised. There is no export, no sync button, and no second catalog quietly drifting out of date.

That also means the photography, designers, sizes and colors your staff already maintain are the ones brides see — the work you do for the shop floor doubles as the work you do for the website.

  • Publishes from the inventory your team already maintains
  • New stock appears automatically; sold stock stops advertising itself
  • No export, no second catalog, no sync step to remember
CloudBridal · Inventory
The staff inventory screen showing the same gowns with photography, designers and prices

Your call

Show the Dresses, Not the Price List

Most boutiques would rather a bride fall for the dress and hear the price from a consultant, so the showcase keeps prices private unless you decide otherwise. The same goes for anything else you would rather not publish — a designer you are not allowed to advertise online, a fabric you have discontinued, one particular gown.

Shoppers get filters for the things brides actually ask about — silhouette, fabric, neckline, embellishment — built from the attributes already on your gowns, and you choose which of those values ever appear.

  • Prices stay private by default — show them only if you want to
  • Hide a single gown, or everything from a designer you cannot advertise
  • Shopper filters for the things brides ask about: silhouette, fabric, neckline, embellishment
  • Turn the whole showcase off and the public pages go with it

And the rest

Built to Do Marketing While You Are Closed

The showcase is part of CloudBridal, not a website plugin you have to keep alive separately.

It goes on your own site

Your collection sits inside your own pages, so a bride browsing gowns never leaves your website — and a second page can show a different collection.

A link per gown

Short, tidy links you can text a bride or drop in a social bio, each landing on the gown itself.

Curated collections

Group gowns into collections with their own tile and description — new arrivals, sample sale, a designer spotlight.

Favorites that reach you

Brides save gowns from home and the list lands on their profile, so the room is prepped before the appointment starts.

Browsing turns into bookings

A book-an-appointment action sits on the gown page, so interest converts while she is still looking at the dress.

Made for the phone

Most brides browse on a phone in bed. Photos, filters and the full-screen zoom are built for that first.

Nothing goes public by accident

The showcase is off until you switch it on, and every gown, designer and price detail is a decision you make.

Always current

It reads your live inventory, so the catalog can never quietly drift out of date the way an exported one does.

Optional enquiries

Switch on an email button and brides can ask about a specific gown, with the link to it already in the message.

Good to know

Frequently Asked Questions

Common questions about the inventory showcase in CloudBridal.

Keep exploring

Related Features & Resources

CloudBridal is one connected system — see how this works together with the rest of the platform.

Inventory Management

The showcase publishes from your real inventory — the same records, photography and stock levels your team maintains.

Client Portal

Favorites brides save in the showcase follow them into the portal, alongside orders, payments and documents.

Appointment Scheduling

Browsing turns into a booking — the same scheduler that powers your website booking page.

Ready to let brides browse before they book?

Start your 30-day free trial — no credit card required — and publish your first collection this week.

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