Free tool · timing is the whole game
When should your next trunk show be?
A great trunk show on the wrong weekend still flops. Score the next twelve months against your designer’s lead time and your market’s wedding season.
The next twelve months, scored
August 2026
FairSeptember 2026Top pick
Prime window- + Summer brides need to order around now — 6 months production plus 2 for alterations
October 2026
Prime window- + Summer brides need to order around now — 6 months production plus 2 for alterations
November 2026
Prime window- + Summer brides need to order around now — 6 months production plus 2 for alterations
December 2026
Good- + Summer brides need to order around now — 6 months production plus 2 for alterations
- − Competes with the holidays for attention and weekends
January 2027
Good- + Engagement season — newly engaged brides are just starting to shop
February 2027
Good- + Engagement season — newly engaged brides are just starting to shop
March 2027
Good- + Engagement season — newly engaged brides are just starting to shop
April 2027
FairMay 2027
FairJune 2027
FairJuly 2027
Skip- − Peak vacation season — foot traffic and RSVPs both dip
Working backwards from Saturday, September 5, 2026
First Saturday of your top-pick month. Every date below is a calendar entry, not a suggestion.
- Jun 27
- Confirm the designer, gown list, and any show incentive
- Jul 25
- Announce it — booking link live, incentive stated, appointment slots capped
- Aug 8
- Push on social and email; personally invite brides whose timeline fits
- Aug 22
- Confirm every appointment; schedule extra stylists for the weekend
- Aug 29
- Steam the samples, walk the staff through the collection, prep the floor
Not sure the show itself pencils out? Run the trunk show ROI numbers →
Scoring favors months when your peak-season brides hit their order-by deadline, adds engagement-season traffic (Jan–Mar), and docks December and July. Local factors — bridal shows, school calendars, your designer’s availability — outrank any calculator.
Fill the show before the designer arrives
CloudBridal’s online booking, capped slots, and automatic reminders keep a trunk show weekend full — and every bride who attends is already in your system. Free for 30 days.