Free tool · before you say yes to the rep
Is that trunk show actually worth it?
Model the weekend before you commit — expected sales, break-even appointments, and what the incentive discount really does to your margin.
The verdict
Book it
Projected gowns sold
8
Projected revenue
$13,680
Gross profit after discount & costs
$6,240
Break-even
1 gowns (~1 appts)
Rule of thumb: if break-even needs more appointments than you filled at your last trunk show, fix the appointment pipeline before booking the designer. One honest caveat: the model counts every sale as one you wouldn’t have made otherwise — if some attendees would have bought from your regular racks anyway, the incentive discount on those gowns is a real cost the profit figure doesn’t show.
Fill the trunk show before it starts
CloudBridal's online booking fills event weekends with deposit-backed appointments, and automated reminders make sure they show. Free for 30 days.